SEO, or Search Engine Optimization, is an important component of a website. Search engines (i.e. Google, Yahoo, Bing, etc.) use “spiders” (think of little mini robots that troll the internet) to find content for users. They are ALWAYS trolling and CONTINUOUSLY seeking new content … fresh material and information. This content is found on websites … your website, as a matter of fact.

These “spiders” seek information that is relevant and contains key words (words and phrases that people would search). The key words, page URL, page title, and the content itself must match and be consistent within that page or post. It’s also helpful to have links to other pages/posts on your site. It used to be that SEO was so in-your-face that every other word was the key word or phrase. It was hard to read, didn’t sound realistic and quite frankly, was enough to make you want to move from that page as fast as possible.

Now, Google has written its algorithms to actually focus on content, which really makes sense. Great content is the key to great SEO now. Long gone are the days of repetitive key words and phrases. Now, it’s all about the content. The better the content, the more people will read it. The more people who read your content, the more likely they are to share it on social media, link to it from their own blogs/websites, and the higher your search engine rankings. It’s a win-win. In a nutshell, great content = more outside links and “shares” = higher search engine rankings.

So, how do you get started?

  1. Add an SEO plug-in to your site. Yoast is a good one.
  2. Determine what key words are important to your site (what would people search for to find the info you have).
  3. Read through your website. Make sure each page and/or post has a key word or phrase (one that is unique to that page). For example, I would use “search engine optimization” as the key phrase for this post.
  4. Now, make sure that key word is in the page title, the URL, and used several other times throughout that page, but embedded within the content where it makes sense. Don’t just throw the keyword in there just anywhere, but where it actually makes sense and flows with the rest of the page and wording.
  5. Write a great meta description that contains the keyword.
  6. Add photos that have alternate tags with the key word/phrase.
  7. Add links to other relevant pages within your site. If you’re writing a post about a product you sell, link to that product’s page in your online store or to another post that mentions that product.

Making sure that your website (every page, post, product) can be a time-consuming project. Take it in stride and work on one page at a time. If you’re too busy (or really need to focus on the business of RUNNING your business), contact me. This is one of the things that I do for my clients.

Remember, if you don’t have SEO on your website … no one may find your website unless they are truly looking for it.



One thought on “Why is Search Engine Optimization Important?

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