You can read my latest article in the Fall 2016 issue of the Molly Green Magazine – SEO – The Key to Growing a Business. You can read a snippet of the article below. To read the remainder, click on the link at the very bottom of this post.
SEO, content marketing, websites, social media, and your business…how do they connect? Should they and what’s the meaning behind it? If you are a business owner, you need to know that all of these things are important (and yes, even crucial) to your business. After all, the more traction your business receives online, the broader the market you have to earn more business, make more sales, and therefore earn more money. The bottom line for your business is that you need SEO. You need a website. You need social media. Let’s start at the beginning.
SEO simply stands for Search Engine Optimization. It is a term that describes how to increase traffic to your website or a specific landing page*. Great SEO organically increases your site’s visibility. The more visibility your site has, the more people come to recognize your products. The more your products are recognized, the higher the probability that you will sell more products. Think of it like this, if people don’t know you exist, how they can buy your products? You WANT and NEED your site to be as visible as possible to as many people as possible. After all, the world is at your fingertips. You don’t need to limit your products to local customers only. Branch out and touch the world. That’s where SEO comes in.The world is at your fingertips. Branch out and touch the world. Click To Tweet